Tuesday 25 July 2017

Food gimmicks 'tickle' our brains

Keeping mum on presidential rumours: Miriam O’Callaghan. Photo: Tom Burke
Keeping mum on presidential rumours: Miriam O’Callaghan. Photo: Tom Burke
Eilish O'Regan

Eilish O'Regan

Food companies which are offering a chance to win a trip to America or a sun holiday with packets of crisps or chocolate are cleverly tickling our brains, obesity expert Dr Donal O'Shea warned yesterday.

These types of promotions are based on sound biology which show the parts of our brain driving our taste for high fat and sugary foods are also linked to our liking for a flutter, he added.

He was speaking at the launch of a new cross-party Oireachtas group backed by the Irish Heart Foundation.

Independent Senator Jillian Van Turnhout said they hope to influence policy and will do a food marketing survey and supporting a sugar tax.

RTÉ star and mother-of-eight Miriam O' Callaghan said she is struck by the number of cheap promotions in supermarkets and the pester-power she and other parents have to endure from their children who want sweet treats.

"I am not the perfect mother. I often give into them. They are almost viewed as part of a staple diet."

Irish Independent

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