Tesco Ireland slashes sugar content in all own brand soft drinks
Tesco Ireland has reduced the amount of sugar in its own brand soft drinks, in response to the government’s new plan to encourage consumers to make healthier choices.
The retailer is the first in the country to respond to the Healthy Weight for Ireland Plan, slashing the sugar levels in its own brand soft drinks including Tesco Cola.
The result of the cut will mean that the beverages will contain an average of 20pc less sugar than in 2011. The retailer has also revealed that it is keen to give sugary drinks less prominence on their shelves across their 148 Irish stores.
Speaking of the sugar reduction Tesco Ireland CEO Andrew Yaxley said: : “Our customers have made it clear to us that they’re becoming increasingly keen to have healthier options available and as always we are adapting to meet their needs. We have worked hard to make sure our own brand soft drinks still taste great, just with less sugar, and we have adjusted our range to increase the percentage of healthier soft drinks we sell in our stores. We’re hoping this initiative will help make it a little easier for our customers to make healthier choices.”
Speaking of the government’s plan endocrinologist professor Donal O’Shea welcomed the Tesco Ireland’s move and expressed his hope that others will follow suit.
“This is a really important move by Tesco. Anything that makes the healthier choice easier is positive and this initiative will help the consumer to do just that. It’s a double move - reformulating to have less sugar content and repositioning within the store so that the low calorie options are in prominent places. This is exactly what we need to see happening – and it needs to happen across the wider retail sector.”
In September the Government launched “A Healthy Weight for Ireland – Obesity Policy and Action Plan 2016- 2025” to reverse current obesity trends, which include 60% of adults and one in four children in Ireland now either overweight or obese.