Jessica Simpson shows off new figure
Published 18/02/2014 | 13:34
Singer Jessica Simpson is showing off her newly-svelte figure in a new commercial for WeightWatchers.
The mum-of-two worked hard to lose her extra baby weight and showcased her enviable curvy body in a series of black dresses and figure-hugging jeans.
Jessica signed a multimillion dollar deal to represent the weight-loss company while she was pregnant with her first child.
After her daughter Maxwell was born in May 2012, the actress embarked on her weight loss regime.
However, by December of that year and just after her first ad ran, she announced that she was pregnant again.
Her endorsement deal was put on hold until after the birth of her son Ace in June 2013.
In her new advert, the bride-to-be is filmed dancing around on a beach and flashing her toned legs in an LBD while posing on a porch step.
The clip was aired in America for the first time last night.
She posted a picture of herself from the campaign to her Instagram account yesterday to give online users a taste of the ad campaign.
‘‘New @weightwatchers commercial aired tonight! Yay! Tomorrow morning get all the details on GMA!!!,’’ she captioned it.
Jessica recently told People magazine that she is back to her pre-pregnancy weight with the help of the diet programme.
She insisted she lost 50lbs since her baby girl Maxwell was born.
The starlet is currently engaged to American football player Eric Johnson.
She hopes to fit into her dream wedding dress as the happy couple plan to wed this year after dating since 2010.
The singer said the upcoming nuptials have been a huge motivation for the weight loss.
‘‘The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time.
‘‘Knowing that I have the wedding coming up is an incentive to stay on WeightWatchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know,’’ she told the magazine.