Heidi Klum's 'flattering and sexy' fitness line
Published 04/03/2014 | 09:15
Heidi Klum wanted her fitness line to be "functional" and "sexy".
Pieces include the NKNB Perfect Pant, a pair of lycra leggings, and a tank top with the words 'OUR VDR ZEN' splashed on the front.
When designing the range, Heidi aimed to make women feel confident and attractive when exercising. This notion is reflected in her trendy gear.
“I find that having stylish and flattering workout wear is a way to motivate and inspire women to get active and go to the gym. With that said, I wanted to design clothing for women that would not only look good and perform well, but also make them feel good even when they are working up a sweat," she told kaltblut-magazine.com.
"The apparel in this collection was designed with functional details in mind, like compression-fitted waistbands, antimicrobial fabrics and sleek, flat locked seams, as well as fashionable elements like iridescent logos and sexy cut-outs that add a fashionable twist.”
Heidi also shared how much she loves working with the brand. Being a fitness fanatic herself, the blonde beauty felt they understood her outlook perfectly.
"Working with New Balance has been an absolute pleasure. In our design meetings, I bring style inspiration and trends to the table and they execute my vision with all the latest fitness technology," she gushed.
"They also are always up to date with the coolest high-performance wear. It’s fun working with a company that is also passionate about fitness and fashion."
While she is known for her trim figure, Heidi previously revealed her treadmill at home is neglected due to her hectic schedule
"I have a treadmill that's really great, but it just sits there unused," she told Women's Health magazine. "It looks nice, but I don't have time to use it."