One-in-three people say they would not visit their GP to seek help for bladder control problems due to embarrassment.
Dr Suzanne O'Sullivan of the Continence Foundation of Ireland said: "Anyone with symptoms such as a sudden urge to urinate; urinating eight or more times in 24 hours; or waking up at night more than once to urinate should speak to their GP to seek treatment.
"People experiencing this need to know that it's okay to admit it, and they don't need to feel embarrassed to talk to their GP."
Aside from the treatment available from GPs people can benefit from physiotherapy to help strengthen their pelvic floor muscles. OAB Outlook (oab.ie) is a new Irish web resource for people living with the problem.
Health & Living