Call for food 'activity labels'
Published 12/04/2016 | 02:30
We already have calorie posting in Ireland but how about also including information on how long it takes to work off these foods?
Giving consumers an immediate link between a food's energy content and physical activity might help to reduce obesity, according to the Royal Society of Public Health.
Almost half (44pc) of people find current front-of-pack information confusing. And more than half (53pc) said that they would positively change their behaviour as a result of viewing activity-equivalent calorie information, including choosing healthier products, eating smaller portions or doing more physical exercise, all of which could help counter obesity.
For example, the calories in a can of fizzy drink take a person of average age and weight about 26 minutes to walk off, the British Medical Journal reported.
"Given its simplicity, activity-equivalent calorie labelling offers a recognisable reference that is accessible to everyone."
According to the report, placing information on food and drink packaging to promote an active lifestyle "could be a logical solution to a multifaceted problem, and the benefits of being active go far beyond maintaining a healthy weight".
Food packaging is governed by European legislation and "fundamental change to packaging harbours little appetite among EU officials and food manufacturers".
Health & Living