Saturday 22 October 2016

The box of Roses shrink again! Cadbury to downsize Christmas chocolate favourite

Published 20/07/2015 | 11:12

Cadbury Roses will reduce in size
Cadbury Roses will reduce in size

Chocolate giant Cadbury has angered sweet lovers throughout the UK and Ireland by announcing that the size of a box of Roses is set to be reduced yet again with no modification on price.

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Mondelez, a US company who operates Cadbury, announced that the company will now be selling a significantly smaller tin for the same retail price.

Although the news might be good for our waistlines come January, it doesn’t seem that way for our pockets and the tin will reduce in size from 780g to 729g by Christmas. Cadbury Heroes will also drop in mass as the box will shrink from 780g to 695g.

Despite the size reduction, Cadbury’s Roses are set to feature more Almond Caramel sweets, while Wispas will be an addition made to a box of Heroes.

The company has sited “economic issues” as cause for the shrinkage.

"We are under pressure to ensure tubs are great value and are convinced the changes we have made to the mix of chocolates ensures they remain so,” Brand manager Steve Chick told The Grocer.

The newly revised tins of Roses are a far cry from those of the past, as the product weighted 975g during Christmas 2010.

The company recently caused controversy when they messed with seasonal favourite Cadbury Creme Eggs, altering the recipe and reducing the size of the multipack by one egg.

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