Friday 23 June 2017

Here's why this new Dublin café gives away free porridge everyday

Image: FatFoxCamden/Instagram
Image: FatFoxCamden/Instagram
Amy Mulvaney

Amy Mulvaney

This new Dublin café gives its customers free porridge everyday, but there's a small catch.

Anyone who works or lives in a city will know the extortionate prices that cafés charge for a pot of porridge, ranging from €4 to €6.

However, you're in luck if you find yourself near Camden Street, as new café The Fat Fox gives away free porridge every day, and all you have to pay for is your toppings.

Genius, right?

Breakfast time. Anything and everything is available you just have to ask

A photo posted by The Fat Fox (@thefatfoxcamden) on

Chef at The Fat Fox, Claire Cullen told Independent.ie that charging people for just the toppings was a way to get people through the door of a new business.

"Our porridge is organic and made with rice milk to give it a little bit of sweetness without adding sugar," she said.

"I personally couldn't pay €4.50 or €5 for porridge, so that's why we decided to charge for just the toppings."

"Porridge doesn't cost a lot, and rice milk is slightly more expensive, we're not making money off it really," she explained. "It's the coffee, brownies and pastries that people buy with their porridge that make the money."

Introducing our new cups

A photo posted by The Fat Fox (@thefatfoxcamden) on

"It's €2 for yogurt, granola or compote, an extra 75c for nut butter and then €3.50 for the full whack, which is fruit and chocolate."

Claire, who works at the café with co-owner and barista Rob Hallinan, said that as a start-up business, they didn't have huge funds to advertise, but social media worked wonders.

"People started coming in and saying they had seen our Instagram story. It was only then that we realised what a huge network of people there is on social media."

Everything apart from the bread is made in-house at The Fat Fox, from salads to soups and sandwiches, and already the café, which opened in September 2016, has seen a loyal customer base form from the surrounding businesses and colleges in its busy city centre location.

Plain and simple but yet so elegant. We like to call it @shanealdinho. Roast Chicken Salad Sandwich

A photo posted by The Fat Fox (@thefatfoxcamden) on

The Fat Fox is located on 38 Camden Row, Village Quarter, Dublin 2.

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