'Healthier' Coca-Cola to launch in the UK
Published 16/06/2014 | 13:39
Coca-Cola is to launch its first new cola drink in Britain for eight years with a naturally-sweetened drink that it claims will contain a third less calories and sugar.
Coca-Cola Life, which is sweetened with a blend of sugar and stevia leaf extract, will go on sale in the UK in September following a pilot in Argentina and Chile.
The drink will be launched amid Government efforts to tackle an obesity crisis in the UK.
A 330ml can of Coca-Cola Life will contain 89 calories and 22.1 grams of sugar, or 25pc of an adult’s guideline daily amount. Regular Coca-Cola contains 35 grams of sugar.
Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America.
There has been controversy in the United States around the health risks surrounding stevia, but purified stevia extracts, which is the type used by Coca-Cola, have been cleared.
Coca-Cola Life is the first cola drink in the UK since the arrival of Coca-Cola Zero in 2006. However, Coca-Cola Great Britain already uses stevia leaf extract as a sweetener in its Sprite and Glaceau vitamin water brands.
James Quincey, president of Coca-Cola Europe, said: “We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in the UK. It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.
“With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories.
"We were early signatories to the UK Government’s Responsibility Deal and as we work with others across society to address the public health challenge of obesity in the UK and across Europe, we will continue to take actions that help people balance their lifestyles.”
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