Monday 24 October 2016

Cornetto and Magnum to shrink significantly but the price will remain the same

Published 23/01/2016 | 16:10

Magnum and Cornetto ice creams will be reduced in size by a third come summer time
Magnum and Cornetto ice creams will be reduced in size by a third come summer time

Some of Ireland’s most popular ice-creams will be much smaller come summer as manufacturers have said they are shrinking their products in a bid to reduce the calorie counts of our favourite treats.

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Magnums, Cornettos and Ben and Jerry’s will shrink by up to a third as their manufacturer Unilever has introduced a 250 calorie cap on standalone products.

Some products, such as the magnum Infinity Chocolate, and the Cornetto Choc’n’Chip will be taken off the market all together in a bid to help consumers make healthier choices.

Despite the reduction in the size of the products, consumers can not look forward to a corresponding drop in the price of ice-cream. One single tub of Ben and Jerry’s ice cream will be reduced by a third, but the price of the product will remain the same as it was while it was larger.

The move by Unilever follows similar strives by Cadbury who have also reduced the size of their most popular chocolate bars.

Brand Director of Unilever UK and Ireland said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.”

“It was important there be no compromise to taste or quality and that’s what we have delivered.”

The move by Unilever will not be welcomed by chocolate lovers who were up in arms following Cadburys alterations of the Crème Egg and Dairy Milk, as well as the significant reductions to the size of a tin of Roses.

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