Fashion: Run the world... and enjoy a spring fling
BT2 is enjoying a spring fling. The store abounds with vibrant, yet diverse, colour, striking design and fun.
"BT2 is always about denim and the best of trend-led contemporary fashion," Claire Breslin, group buyer at Brown Thomas, tells me when we meet in BT2 Grafton Street. "Our customers love colour, love upbeat fashion, at a good price point."
Judging by their fashion floor, the BT2 woman is a young, decidedly feminine gal, who isn't afraid of being a bit edgy. Nor is she postmodernist-scornful of traditional lace, but is embracing it as part of her feminine heritage.
Even workout gear is a vibrant expression of who this modern young woman is. BT2 is the exclusive stockist in Ireland of Adidas's funky, non-typical workout clothing and footwear ranges by Stella McCartney and Mary Katrantzou, as well as Adidas Originals.
"There is a huge focus on sports glam this season, with Adidas and all of that real pop-of-colour sportswear," Claire elaborates as we walk the store.
Denim is always a cornerstone in BT2. The focus this season is on paler washes, with some distressing - and white denim. The boyfriend and the flare are the favoured shapes, in brands (and prices) as diverse as Salsa, Victoria Beckham and Alexa Chung for AG jeans.
"We've done some collaborations this season," Claire explains. "Alexa wanted to design a perfect pair of jeans for herself. She collaborated with AG to do that, and we were one of the few retailers who could buy into the collection."
The 1970s is a strong trend across all ranges, from Maje to Marc by Marc Jacobs. But the main news for this season at BT2 is that it excels at alternative dressing for occasions.
Labels such as Self-Portrait, Needle & Thread, and Designers Remix Charlotte Eskildsen do feminine dresses with an edge, while DVF and Victoria Victoria Beckham stay true to their identities.
"There is a huge focus on occasionwear with Self-Portrait, a new label to BT2. People are wearing Self-Portrait everywhere - to 21sts, weddings, parties. All the celebrities are wearing it to awards shows," Claire elaborates. "It looks high-end, and it suits a wide range of body types in women. And they really like the colours. People are also loving Needle & Thread [which features a lot of embellishment] particularly the long dresses, because they can suit for bridesmaids, and they can be worn to any summer event."
Lace, embellishment, metallic finish, leather, fringing, bold colour and prints are in everything from gilets and shorts, to pleated skirts, coats and midi dresses.
"We have a very broad age group shopping with us," Claire says. "Even with Salsa jeans, it is a 15-year-old girl, up to a woman who may be 70 years old, buying them. BT2 is not about age - it's about attitude."
Photography by Agata Stoinska
Styling by Tanya Grimson
Fashion edited by Constance Harris
Sunday Indo Life Magazine