Would you follow Coleen Rooney and eat placenta?
New mum Coleen Rooney is to join the celebrity trend of ingesting her own placenta, which is said to provide a natural energy boost and improve mood, writes Vicki Notaro
Celebrities take to social media these days for lots of reasons - to promote products, show off their gym-honed physiques and to quash (or start) relationship rumours.
This week though, Coleen Rooney chose to share a photo of her very own placenta capsules, and thank the Liverpool-based clinic that made them for her. An intimate thing to share perhaps, but in the generation of "too much information" it's actually not the most out-there thing a celebrity has posted online.
The wife of Manchester United star Wayne Rooney gave birth to the couple's third child, Kit, this week, following on from sons, Klay (2) and six-year-old Kai.
The 29-year-old WAG and entrepreneur took to Twitter only a couple of days after the birth brandishing a bottle of pills that she says contain her placenta, the very thing that nourished her newborn son in the womb.
Read more: Are placenta pills a new mum's miracle?
Rooney says despite having two children already, she'd never heard of the phenomenon of consuming your own placenta until a friend recommended it to her, but that she was "looking forward" to starting the regime of daily pills.
However, the act of placenta consumption is nothing new, particularly now that it can be done in a more palatable fashion.
In the past, women have been known to fry the by-product of birth and eat it in order to consume the nutrients that are said to help combat post-natal depression and give new mums a natural energy boost.
Nowadays, they can be freeze-dried and taken in capsule form, something that's a lot less grizzly and literally easier to swallow, and there are companies providing such a service so a new parent doesn't have to get her hands even dirtier.
Fellow new mother Kim Kardashian also revealed recently that she consumed her placenta after giving birth to both two-and-a-half-year-old daughter North and newborn son Saint.
"I'm having it freeze-dried and made into a pill form - not actually fry it like a steak and eat it (which some people do, BTW)," she wrote on her subscription app.
"I had great results and felt so full of energy and didn't have any signs of depression. I definitely had to do it again. Every time I take a pill, I feel a surge of energy and feel really healthy and good. I totally recommend it for anyone considering it!"
It was big sister Kourtney that introduced Kim to the pills, stating that they were "literally life-changing".
Other celebrities swear by the capsule approach; Teen Mom's Kailyn Lowry, reality star and Playboy bunny Holly Madison and actress January Jones all advocate the pills' benefits to brand new mothers.
Actress Alicia Silverstone said her husband noticed such a positive impact on her mood when she took her daily placenta pill that he started calling them her "happy pills".
And Big Bang Theory star and neuroscientist Mayim Bialik jumped to her fellow celebrity's defense when social-media users called them "gross" and referred to them as cannibals, stating "it's good for mammals to eat the placenta, and we evolved for the placenta" on her blog.
However, some celebrities take it to a whole new level. Girls actress Gaby Hoffman, a former child star known for her roles in Sleepless in Seattle and Uncle Buck, told reporters at last season's Girls premiere that the secret to bouncing back post-partum is "Placenta, placenta, placenta. Just eat that s**t up, and it does a girl good!"
Hoffman said she drank hers in smoothies, and that "you can't taste it". She told People magazine "I had a home birth, so my midwife and my doula took it and cut it up into 20 pieces and froze it, and every day, I put it in a blender with strawberries and blueberries and guava juice and a banana, and I drank that s**t up."
There are recipes online for turning your placenta in to a roast or even a pasta dish, but if that turns your stomach, there are Irish companies offering the capsule option all over the country.
So it seems Coleen is in good company, and while the thoughts of placenta lasagne turns Celeb Watch's stomach, the benefits of the more agreeable capsules seem to outweigh the initial ick factor. While not all doctors are convinced they actually do much, others swear by their benefits.
This seems to be a case of whatever works for brand new mums, mere mortal or mega star.