Saturday 10 December 2016

Haute Allure

Bare your bump in celebrity inspired looks without the store stress, by Niamh Byrne

Published 08/04/2011 | 08:00

Red shirt-neck dress €69
Red shirt-neck dress €69
One-shoulder wine dress €149
Black frill-front dress €159
Yellow summer dress €69
Black high-neck dress €129
Purple high-neck dress €129
Red jersey maxi €69
Turquoise day dress €69
Black sleeved maxi €79

From Natalie Portman on the red carpet to Holly Willoughby on our TV screens and Victoria Beckham in our fashion mags, hotmammas- to-be are seriously embracing their bumps.

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With so many high street chains releasing super-cool maternity ranges, it is easier than ever to stay stylish through your three trimesters - but with new online store hautemama.ie, you can put your swollen feet up and sort out your pregnancy style from your sofa.

Haute Mama has sourced gorgeous lines from fab baby boutiques in New York, San Francisco and L.A. - so now you can steal your favourite pregnantceleb’s style without the airmiles.

Many of the brands are exclusive to Haute Mama and can’t be found anywhere else in Ireland. And because the number of each piece is limited, you won’t see the same outfit on another mum-to-be in birthing class.

“You may be unsure of how you look during your pregnancy as your body shape is constantly changing, but you really can look better than ever when you’re expecting,” says Sara Moore of Haute Mama. “You are only pregnant for nine months, and it should be the most enjoyable experience for any woman.

“So, embrace those great pregnancy curves, this is a great time to try out some new looks or really work styles you like.”

Maternity clothes have a reputation for being dowdy, so many women instead wear regular clothes in bigger sizes. But maternity wear has upped its style stakes in the last few years, and wearing maternity is much more flattering than opting for larger sized regular threads.

“The biggest style mistake pregnant women make is going up a size in clothes,” says Sarah.

“A lot of women think that because your bump has expanded you need to increase your dress size to accommodate it.

“If you were a size 10 before you got pregnant then you are still a size 10 when pregnant.

“All maternity clothes accommodate a little extra fabric around the tummy and back area and usually have a little extra stretch in the fabric to be kind. Sarah adds: “This season is all about showing off your bump with pride. Don’t get stuck in a rut with your pregnancy clothes.”

“Buy key pieces for every possible event for the six months you will be in maternity clothes - comfortable tops that will fit well over your bump in soft breathable material, and a good pair of maternity jeans that can be worn casually or for evenings out,” says Sarah.

“Don’t just wear black because it’s easy. Embrace colour and be rewarded by everyone saying how amazing you look.

“Along with all the great colourful summery pieces, we also have the brilliant LBMD (little black maternity dress) which is a real investment piece for a first-time mama.

“And our new season collection in maternity wear is made of lightweight cotton and jersey that will keep you cool and comfortable in the summer months.”

Check out www.hautemama.ie for this season’s collection.

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