Britvic recalls Fruit Shoot drinks in cap safety issue
BOTTLES of popular children's drink Robinsons Fruit Shoot which feature a new cap design are being recalled because of a "packaging safety issue", its maker said.
Bottles of the drink and spin-off Fruit Shoot Hydro, a flavoured mineral water aimed at children aged seven to 11, featuring the new design are being recalled in what Britvic called a "precautionary measure".
Today, a spokesperson for Britvic Ireland said products made and sold in Ireland are not affected.
"This is because Fruit Shoot sold by Britvic Ireland is fitted with a standard cap and not the new design cap – ‘Magicap’ - that has given rise to packaging safety issues in the UK," she said.
According to the Britvic website, Robinsons Fruit Shoot "is the number one selling children's FMCG (fast-moving consumer goods) brand, worth £96 million".
On its promotional website, www.fruitshoot.com, the company says it has introduced a new Fruit Shoot featuring a "spill proof Magicap" which is an "easy to open sports cap".
The Fruit Shoot Hydro was launched last year with a £2.5m marketing campaign. Britvic's website says it is "made from spring water, with a hint of natural fruit flavour, providing children with a tasty and refreshing drink which is free from sugar and artificial colours and flavourings".
"It will be available in a sports bottle format, designed to appeal to children that are active and need to stay hydrated," it adds.
Britvic said it was running adverts in national newspapers tomorrow advising customers of the recall.
Customers are being advised to call the company's consumer care line on 0800 0321767.
The Food Standards Agency said it had been made aware of the recall but that it was not involved as the issue was over the design of the bottle rather than its contents.