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Sunday 21 September 2014

Rebranding of Trinity College not greeted with acclaim

Published 02/04/2014 | 02:30

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We are sorry to report that the rebranding of Trinity College has not been greeted with universal acclaim.

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The board has decided to use "Trinity College, the University of Dublin" in official communications.

Ferdinand von Prondzynski, a former candidate to be Trinity Provost and currently Chancellor of Robert Gordon University, is unconvinced by the new label.

On his blog he said: "Nobody will ever, and I mean ever, use the name in actual speech . . . you'd feel stupid if you did."

Reports that the closed Bible on the Trinity crest is to be replaced by an open book have also prompted criticism.

Michael Kelly, editor of the Irish Catholic, commented via Twitter: "Maybe now that Trinity College is getting rid of the Bible they'll give the Book of Kells back."

Irish Independent

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