Tuesday 25 October 2016

Gap under fire for 'sexist' kids advert

Amy Mulvaney

Published 02/08/2016 | 15:18

Gap Kids advert labelled
Gap Kids advert labelled "sexist."

American clothing retailer Gap is under fire for their latest advert.

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The ad features a young boy and girl, with the boy wearing a t-shirt with a picture of Albert Einstein’s face on it and the words “a little scholar” beside him.

Ironically, “Einstein” is spelled incorrectly on the t-shirt.

The girl wears a jumper with the letter “G” on it and has “the social butterfly” beside her.

The ad reads “your future starts here” for the boy and “chambray shirts + logo sweaters are the talk of the playground” for the girl.

The campaign has sparked outrage online and is being described as sexist.

Spokesperson for Gap Liz Nunan told Independent.ie: “Gap brand has always stood for individuality, optimism and creativity. Our intentions have always been to celebrate every child and we did not intend to offend anyone.”

This isn’t the first time Gap has faced backlash online following an ad campaign, with a previous advert being declared racist as a white girl rested her elbow on a black girl’s head. 

It was later discovered that the two girls in question were actually adopted sisters.

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