Promotion: Guess where our beef comes from?
Published 18/04/2011 | 12:34
That’s right – Ireland! McDonald’s Ireland uses only Irish beef from around 4,000 farms dotted around Ireland – and we’re really proud of Irish beef! So proud in fact, that we buy more Irish beef every year than anyone else.
So, those beef farms near where you and your family live are more than likely supplying us with top quality Irish beef which we then sell in our restaurants as Hamburgers, Cheeseburgers, Big Macs or Quarter Pounders.
But we don’t keep the quality of Irish beef a secret – we tell the rest of McDonald’s around Europe. That’s why McDonald’s restaurants across Europe use Irish beef – and we buy so much Irish beef that it means that one in every 5 burgers sold across Europe every year in a McDonald’s comes from Ireland.
So where does this beef come from? Well, one such farm is the Dempsey family farm in Co Offaly which is a ‘Flagship Farm’ for how we operate.
Ray and Mary Dempsey’s farm has been rearing cattle and sheep since 1977 and their practices on their farm have been recognized as being ‘best in class’ through the way they manage their herd and the way they care for the environment on their farm.
All suppliers of beef to McDonald’s are members of the Bord Bia Beef Quality Assurance Scheme which ensures that the standard of beef that McDonald’s uses is secured from the very first step of the food chain.
The launch of the limited edition Ciabatta Deluxe with the use of the Bord Bia certified members logo is a demonstration of McDonald’s commitment to sourcing quality Irish beef – which means you and your family can rest assured that we source only the best – and you’re supporting Irish farming families.
And you are getting the beef and nothing but the beef. McDonald's burgers are made from 100 percent beef - no binders, fillers or additives. Once the patties are made, they are immediately frozen and dispatched to the restaurants.
The beef patties are cooked, without added fat or oil, between hot plates that cook the patties from both sides before a pinch of salt and pepper is added for seasoning. And that’s it – nothing else.
So, next time you’re wondering where McDonald’s in Ireland gets the beef for our hamburgers, remember that we use only 100% Irish beef, from Bord Bia Accredited farms like that of the Dempsey’s in Co Offaly – and your family is getting the beef and nothing but the beef.
And what’s more, the next time you drop into a McDonald’s anywhere in Europe, you’re just as likely to be consuming Irish beef and supporting one of our 4,000 farming families.