Sunday 29 March 2015

App downloads fall, but Kim's virtually minted

Published 19/08/2014 | 02:30

Kim Kardashian arrives at the Teen Choice Awards 2014 in Los Angeles, California. Reuters/Danny Moloshok
Kim Kardashian arrives at the Teen Choice Awards 2014 in Los Angeles, California. Reuters/Danny Moloshok

Our demand for smartphone apps may have reached a plateau, as figures show the average number downloaded has dropped.

A new report by Deloitte highlighted a decrease in the number of apps downloaded by smartphones during 2014 and noted that a third of smartphone users do not download any apps to their handsets. It also said that 90pc of phone users never pay for apps or in-app purchases.

The news comes as one of the App Store's most popular games is running into trouble. Candy Crush reported that its users are spending less money on game credits than before and that it expects the trend to continue. The game's sudden revenue drop has knocked a whopping €1bn off its parent company's share price, as investors scramble to look for better opportunities.

Other industry research suggests that over nine in 10 apps are never updated, indicating poor take-up.

But despite the gloomy predictions, some apps are surging in value, with the Hollywood app from Kim Kardashian set to earn €150m in its first year thanks to in-app purchases of 'virtual' clothes.

Meanwhile, a report from research firm Vision Mobile said that almost a million Europeans are now dependent on the "apps economy". Apple, which makes iPhones and iPads, said that it has paid out €4.9bn to app developers across Europe, a third of what the company paid developers globally.

Both Apple's App Store and Google's Play Store have over a million apps available.

Irish Independent

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