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Wednesday 1 October 2014

Woman with newborn baby refused entry to Irish Beauty Show

Published 10/03/2014 | 16:31

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sleeping newborn baby in the sling
Sleeping newborn baby (stock photo)

A breastfeeding mother was turned away from the door of a Dublin beauty event – because she had her newborn child with her.

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Young mother Louise said that she didn’t believe it at first when she was refused entry by security at the Irish Beauty Show, held at the RDS, Dublin.

“I walked up to the entrance with my baby in a papoose as I thought bringing a pram would be a pain,” she told Joe Duffy on RTE Radio 1 this afternoon.

“When the doormen said ‘only over 16s allowed’, I actually thought they were joking”.

The mother of three and her sister were astonished that the ‘no children’ policy at the event extended to newborn children, even after it was explained that the baby was being breast-fed.

“My sister started to get a bit annoyed,” Louise told the radio show, “and I rang my husband to see if he could find someone else I could speak to about this.”

Understanding that security was only acting on instructions, the bemused mother found two male officials to further her appeal for entry – but to no avail.

“They told me that they were very sorry but that they had a baby at the event two years ago who had boiling wax poured on it during a demonstration.”

“Obviously I understand the reasoning behind recommending no entry for under 16s, but there is a distinction between children and babe in arms,” she said.

Director of Associated Irish Therapists and managing director of the event Dave Horton told independent.ie that the Irish Beauty Show is a trade-only event and is not open to the public.

“The Irish Beauty Show is a trade only event, open to professionals working in the beauty industry. It is not a consumer event and not open to the public,” Mr Horton said.

“For health and safety purposes and to comply with insurance obligations we, as organisers, are not allowed to admit anyone under the age of 16 years to the exhibition hall.

“This has been the policy of the Irish Beauty Show for the past 5 years and is highly publicised in all event marketing material as well as on the tickets issued to visitors.”

A number of exhibitors, including HD Brows, Lycon and Creative Academy Ireland have pop-up stalls at the three-day RDS event that closes today. 

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