Saturday 19 April 2014

Whiskey makers in high spirits as US sales take off

Production At Pernod-Ricard SA's Jameson Irish Whiskey Plant...Bottles of Jameson whiskey, produced by Irish Distillers Ltd., are seen as they pass along the production line at the Pernod-Ricard SA bottling plant in Dublin, Ireland, on Monday, Jan. 23, 2012. Pernod-Ricard SA sold $2.5 billion of debt, its second sale in three months, as the maker of Chivas Regal whisky takes advantage of the investment-grade ratings gained last year from the two biggest credit graders. Photograph: Aidan Crawley/Bloomberg...I
Production At Pernod-Ricard SA's Jameson Irish Whiskey Plant.

Sales of Irish whiskey have surged in the US. It is now the 'darling' of the high-end spirit sector, with purchases up 17.5pc last year.

Exports have witnessed a steady increase in recent years and it is now "a clear leader among all spirit categories", according to the analysis from Anna Power in Bord Bia's North American Office.

In 2010, the value of whiskey exports to the US was around €69m – but jumped by 77pc to €122m in the following two years. Last year, sales again grew by almost a fifth, increasing the value of exports to more than €140m.

Irish whiskey may account for just under 5pc of the total bottles of whiskey sold, yet it made up just over 13pc of the revenue.

"These positive trends, albeit of a small volume, bode well for the future success of Irish whiskey, for established brands, emerging brands, and new entrants," Ms Power said.

The Irish company behind Jameson Whiskey (pictured) confirmed it was a "key performing brand" for parent Pernod Ricard.

Irish Independent

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