News Irish News

Thursday 29 September 2016

We fear online identity theft... unless we can get a discount

Published 18/08/2015 | 02:30

The majority of us are still willing to give away our personal information online in return for discounts or vouchers
The majority of us are still willing to give away our personal information online in return for discounts or vouchers

An overwhelming 90pc of Irish people fear online identity theft and a third are "always" worried about their posted online images "getting into the wrong hands".

  • Go To

But a new survey also claims that a majority of us are still willing to give away our personal information online in return for discounts or vouchers.

And only 15pc of us read the terms and conditions attached to online offers from Irish companies, according to the survey.

Two in five Irish people will give out physical addresses without much thought, although only 7pc will ever give out a PPS number for fear of abuse.

However, the research from media agency Mediavest claims that 85pc of us now "purposely" minimise the data we give out online due to fears of exploitation and identity theft.

The fear of identity theft is backed up by recent figures from the Irish Computer Society showing that half of Irish companies and public bodies have suffered more than one data breach over a 12-month period.

The Mediavest research suggests that Irish people are now feeling the effects of this, claiming that 22pc have been affected by someone misusing or stealing their data.

As a result, almost half of Irish people say that they have changed their online habits out of fear of misuse.

When it comes to privacy, 61pc of us are aware of privacy rights in general, but don't know much about what these specific rights are. And 70pc are more aware of privacy due to the Edward Snowden scandal.

The survey said 29pc of us are "always" worried about our online posted images getting into the wrong hands.

Despite the worries over privacy and data theft, most of us are still willing to openly offer up personal data in exchange for something from a company online, according to the survey.

Just over half of those surveyed said that the "opportunity" to get a discount or voucher trumps privacy worries.

And the survey claims that people trust mobile phone providers, insurance providers and grocery retailers most with loyalty card schemes.

"Despite concerns around data privacy, our research shows that consumers are actually very willing to give their data to brands, provided they get something of value in return," said Michael Clancy, managing director of Mediavest.

"Consumers expect personalised and tailored experiences and offers in exchange for sharing their personal information."

Irish Independent

Read More

Promoted articles

Editor's Choice

Also in Irish News