Visitors respond to call of the wild as zoo takes top spot
GUINNESS scored the marketing coup of the century when US President Barack Obama toasted Ireland with a pint of the black stuff last month.
But despite that, the Guinness Storehouse has lost its position as the most popular place to visit in Ireland and has been pushed into second place by Dublin Zoo.
Numbers to the city centre zoo grew by almost 7pc to just over 960,000 in 2010, taking top spot in the list of fee-paying attractions.
Figures released by Failte Ireland also showed the National Gallery of Ireland continued its dominance as the favoured free attraction, with more than 736,000 visitors last year.
Other top free places to visit included the Botanic Gardens, Irish Museum of Modern Art, and Farmleigh, all in Dublin.
Shaun Quinn, of Failte Ireland, said despite 2010 being the most difficult year in tourism in decades, the popularity of attractions remained quite high.
Failte Ireland said encouraging families to take their summer breaks in Ireland would be the central message of its Home Holiday campaign for 2011.