A FRENETIC bidding war erupted on eBay yesterday as a pair of tickets for today's All-Ireland Football Final were sold for €2,020.
The tickets, side by side in the Upper Hogan Stand, were among dozens of tickets on offer yesterday on the internet auction site as ticket demand for the Dublin-Mayo clash reached fever pitch.
But one greedy ticket tout selling two premium-level tickets for today's match priced himself out of the market.
The demand for €4,000 for a pair of premium-level tickets on eBay yesterday failed to attract a single bid.
But pairs and single tickets for stand and terrace tickets for Hill 16 attracted multiple bids, ranging from €250 for a single Davin Stand ticket to €700 for a pair of "side by side" stand tickets.
The GAA's efforts to stamp out touting appeared to have been circumvented by the power of the internet.
There were dozens of tickets on offer and hundreds of fans willing to log on and bid.
By lunchtime yesterday one pair of Cusack Stand tickets had reached €700.
But a legitimate fundraising effort by one GAA club, which offered a pair of Cusack Stand tickets, was cancelled due to lack of interest.
Butlerstown GAA Club in Waterford was selling 100 entries on eBay for €50 each into a raffle for the tickets and other prizes. The draw was due to be held in the club, but just 16 €50 entries were sold so the club cancelled the fundraiser and returned the money.
Meanwhile, GAA officials will be on duty at today's final to monitor tickets and the touts. Croke Park last week cancelled a number of corporate tickets after they ended up in the hands of touts. One company had its premium package deal cancelled by the GAA after the black marketeering came to light.
The GAA also moved to crack down on touts getting tickets through 'special schemes'.
One person in a special scheme, where members can purchase tickets if the premium holders are not using them, has been struck off the list for black marketeering.
GAA spokesman Alan Milton said it was doing everything it could to stop tickets being sold on for profit.
"By cancelling company premium tickets, we're sending out a clear message that we expect people to be very careful about where their tickets end up," he said.
Dublin City Council is putting up a big screen in the main square at Smithfield for the All-Ireland football final for fans without tickets.