Tuesday 6 December 2016

Tubridy loses third of his 2fm listeners in a year

New blow for star after 'Late Late' criticisms

Mark Hilliard

Published 28/10/2011 | 05:00

RYAN Tubridy's has suffered a collapse in his radio ratings -- with one in three listeners deserting him over the past year.

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According to the latest Joint National Listenership figures (JNLR) released yesterday, he has lost 87,000 of his audience for the 2fm show.

That represents a 33pc drop -- from 262,000 to 175,000 -- on the number of people who tune into the slot formerly occupied by the late Gerry Ryan.

It comes as Mr Tubridy faces increasing scrutiny of his stewardship of the 'Late, Late Show' amid fluctuating ratings for the RTE1 TV programme.

On the radio, his mid-morning show has gone from bad to worse, while the presenter's former home, RTE Radio One, has dominated the charts.

The 87,000 figure is skewed slightly between October last year and February 2011 because during that time listenership was based on a three-hour slot, according to the JNLR figures.

However, since last February his listenership has been measured on the two-hour duration of his programme.

What was a bad day for Mr Tubridy, however, was not a bad day for his employer. RTE Radio One dominated every spot on the top-10 list of the nation's favourite radio programmes.

'Morning Ireland', Joe Duffy's 'Liveline', 'The Mooney Show', 'Drivetime With Mary Wilson', and Pat Kenny all enjoyed an increase in audience share in the past year.

Meanwhile, in the world of private broadcasting, Today FM was celebrating its increasing dominance over rivals 2fm in terms of market share.

Ray D'Arcy had a particularly good day, with a massive increase of 10,000, swelling his audience to 228,000.

Audience

However, station favourites Ian Dempsey, Ray Foley and Matt Cooper all lost listeners. 'Sam Smyth on Sunday' also fell by 14,000 from last October.

Newstalk's programmes largely held their own. George Hook remained steady and Sean Moncrief's audience increased.

The JNLR figures have confirmed that, despite people's tendency to tune into RTE Radio One, independent stations around the country are also surging in popularity.

Two out of every three 'listening' minutes related to independent stations, capturing 2.4m weekly listeners or 69pc of the audience share.

RTE was also celebrating last night after its flagship station Radio One continued to dominate the Irish airwaves.

"While national competitors have seen mixed results year on year, Radio One has recorded year on year gains across the weekday schedule," said station head Jim Jennings.

At 2fm it wasn't all doom and gloom, with 'Rick In The Afternoon' and 'More Music Drive' with Will Leahy managing to stabilise recent declines.

Station head John McMahon said: "There are ups and downs. There are some changes that have yet to bed down fully.

"I'm confident that the ongoing work we're doing to improve both Hector's and Ryan's shows -- indeed every show on 2fm -- will pay dividends over time."

Irish Independent

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