Guests including Roz Purcell, Maia Dunphy and Louise Duffy were treated to custom-made 'Insider' cocktails and tasty canapes.
"It's something new and fresh," Dunphy said while leafing through the pages. The 48-page magazine is filled with interviews, cultural tit-bits, and the inside scoop on the most exclusive bars to be seen in.
Star of hit TV show '24' Kiefer Sutherland graces the front page of today's edition and chats about the return of the popular US series after a four-year hiatus.
"We are delighted with the turnout," editor Vicki Notaro said at the launch party last night.
"I'm thrilled that everyone was engrossed in the magazine throughout the night."
'Insider' is free with the Irish Independent today and every Thursday.
Whether you're going out or staying in, 'Insider' promises to keep you in the know.