Tourists sticking to East coast and missing Ireland’s West
Published 27/10/2011 | 05:00
TOURISTS are increasingly favouring breaks to Dublin and neglecting the breathtaking landscape outside the capital, a new report warns.
The report published by the Irish Tourist Industry Confederation makes stark reading for industry professionals.
The report said: "Perhaps the most marked change in the profile of demand for holidays has been the increasing popularity of Dublin. Current demand patterns show that for more than half of visitors to Ireland from a number of European countries, their stay in the country is limited to Dublin only."
The tourism body said that between 2003 and 2009 the numbers heading west to holiday fell by 4.6pc. In the same period, visitors holidaying in Dublin rose by 2.8pc.
The report urges rebranding the western seaboard as 'Atlantic Ireland' in future promotions to help increase its appeal.