TICKETMASTER will have extra staff and security at many of its outlets across the country when tickets for a fourth Garth Brooks concert go on sale this Thursday.
Limerick is to get special treatment with an engineer present at its city outlet to guarantee "the smooth running of the system" and ensure that fans, who failed to get tickets despite queuing for 48 hours last week, will be properly facilitated.
"We will be placing a special focus on our ticket outlet in Limerick," Keith English, managing director of Ticketmaster Ireland said.
"We will have an engineer present in Limerick to ensure the smooth running of the system. We will also increase our level of security at the outlet."
One of the biggest winners from the extra gig is the GAA, which stands to generate around €3m in one weekend. Croke Park will make €5m from seven concerts this year, including three by One Direction.
The GAA's commercial director, Peter McKenna, who is also stadium director, admitted that the GAA thought "long and hard" about a fourth Garth Brooks concert last week when demand was so high for the three original concerts.
He said that they were mindful of the disruption four successive nights would cause to the local community – who they will meet next week.
Ticketmaster confirmed to the Irish Independent that it would double staff at its call centre to deal with the demand.
"Ticketmaster expects huge demand when tickets go on sale on Thursday morning," Mr English said.
"We will again be doubling the staff to answer the phones and all Ticketmaster outlets around the country will be geared up and ready to go again. There will be security at outlets."
Yesterday, Brooks commended the people of Limerick for their gracious nature and promised that they would be given preferential treatment when it came to the distribution of tickets.
"Peter Aiken has given me his personal promise that Limerick will be taken care of and shown favouritism for what they went through and how they handled it. They were very gracious and sweet even though it was a tough time," Brooks said.
"Evidently they had some sort of problem down there so we wanted to make sure because there should be nobody in Ireland disappointed."
Brooks spoke on several radio stations around the country yesterday informing fans of his extra performance.
In Donegal, Highland Radio listener Edel Kirwan-Roulston was ecstatic when Brooks called the station and promised to buy her a ticket.
The country singer had been moved by Ms Roulston's story. The hard-core fan had rushed from hospital after having her appendix removed in 1997 to see Brooks perform.
Unfortunately she fainted during the concert and was unable to remember anything about it when she came to.
"I just can't believe Garth took the time out to do that," she said. "This is the best day ever. I feel on top of the world."
The singer will play Croke Park on Friday 25, Saturday 26, Sunday 27, and now Monday, July 28.
Brooks was hesitant to add the fourth date as it coincides with his daughter Allie's 18th birthday, but his youngest daughter convinced him to add the extra date.
"She told me: 'dad, I would love to spend my 18th birthday in Ireland'. She's very excited about spending her 18th birthday there," he explained.
"She will be here for her birthday. She's going to witness first hand the sweetest people on the planet," he said.
There will be a strict limit of six tickets per person when the tickets go on sale on Thursday at 9am.