Saturday 27 December 2014

The rise of McIlroy Inc

Published 28/09/2013 | 05:00

June 19, 2011 Rory McIlroy bounces back from his final round meltdown in the Masters to win the US Open – the youngest winner since 1923.

July 19, 2011 His management company, Chubby Chandler's ISM, announce that his "long-time relationship with Holly Sweeney came to an amicable end before the Open Championship". Starts seeing Danish tennis star Caroline Wozniacki.

August 8, 2011 Reveals he has guards at his Northern Ireland home "every night since I won the US Open, patrolling around the area. It is something that I just had to put in place, I'm afraid." Reveals he may move to the US.

October 19, 2011 Breaks the news to Chubby Chandler that he is leaving to join Dublin-based Horizon Sports Management. "I don't know whether it was his girlfriend (Wozniacki) getting in his ear or someone else but I thought we were doing a pretty good job, to be honest, and I think that's how the outside world saw it," Chandler says at the time.

October 21, 2011 McIlroy announces he's joining Horizon Sports Management, saying: "I am now keen to move onto the next stage of my career and I feel this will be facilitated by a fresh view and a new structure around me."

November 6, 2011 Becomes first Irishman to reach No 2 in the Official World Golf Rankings.

March 5, 2012 Holds off a final round charge from Tiger Woods to win the Honda Classic to become Irish golf's first wold No 1.

August 12, 2012 Following a mini slump and suggestions from Graeme McDowell that "all the travelling" to play golf and see Wozniacki is "wearing him down", McIlroy wins the US PGA at Kiawah Island.

October 18, 2012 Horizon Sports Management deny all knowledge of an impending $250m (€185m), 10-year deal for McIlroy to sign with Nike Golf.

October 30, 2012 Titleist Acushnet announce that Mcilroy will be leaving Titleist at the end of the season.

December 10, 2012 Buys $10m home in Palm Beach Gardens, Florida.

December 14, 2012 Oakley sues McIlroy and Nike for breach of contract.

December 31, 2012 McIlroy picks up another four wins to claim the money titles on both the European Tour and the PGA Tour. He is named Player of the Year on both sides of the Atlantic and finishes top of the world rankings.

January 14, 2013 Signs with Nike Golf. The deal is said to be worth at least $20m per season.

February 22, 2013 Takes a month off but is still struggling with his game and his new clubs.

February 27, 2013 Announces new sponsorship deal with Bose.

March 1, 2013 Storms off the course after completing just 26 holes in his defence of the Honda Classic

March 24, 2013 Loses No 1 ranking to Tiger Woods.

April 13, 2013 Suffers another Masters meltdown, carding a 79 in the third round en route to a share of 25th place.

May 17, 2013 Graeme McDowell confirms rumours that McIlroy is planning to leave Horizon Sports Management and set up his own company.

June 7, 2013 'Forbes' magazine names McIlroy as the world's 21st richest sportsman in 2012 with $29.6m of which $16m is endorsements.

June 16, 2013 McIlroy mangles a club in anger as he makes a quadruple bogey eight in the final round of the US Open at Merion. He shoots 76 to finish tied 41st.

July 18, 2013 Shoots 79 in the first round of the Open at Muirfield, calling his performance "brain dead".

August 11, 2013 Finishes eighth in the US PGA but then plays poorly in the PGA Tour's FedEx Cup playoffs and fails to make the season-ending Tour Championship.

September 22, 2013 Falls to sixth in the world rankings.

September 27, 2013 Announces he has terminated his contract with Horizon Sports Management. Sets up Rory McIlroy Incorporated.

Irish Independent

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