Tesco puts pressure on phone rivals
Published 10/10/2011 | 05:00
SUPERMARKET giant Tesco has sparked a price war in the lucrative bill-pay mobile phone market as it vows to be the cheapest provider in the country.
Tesco will today unveil a series of pay-monthly price plans starting at €16 and has promised to undercut any other Irish network.
The €16 plan includes 200 minutes of calls, 200 texts and 100MB of data.
Similar plans start from €20 with 3 and Meteor and from €26 with Vodafone, according to a price comparison carried out by the Irish Independent on the telecommunications regulator's website Callcosts.ie. Record numbers of customers are switching mobile phone providers in a bid to get a better deal.
Tesco will unveil full details of its new offering today and will operate most of the new bill-pay business by phone or online.
The supermarket will also open its first Tesco phone shop in Naas.