Sunday 24 September 2017

Taxis face ban on ads, flags and slogans

18HNRTE TAXIS.jpg
18HNRTE TAXIS.jpg
Paul Melia

Paul Melia

ALL advertising and slogans on taxis including tricolours will be banned under new rules from the National Transport Authority (NTA).

The NTA plans a crackdown on all external advertising on cars and roof signs under a major reform of the taxi licensing system.

The name of the taxi company, Irish flags, signs saying the driver is full-time or 'Irish' and company logos will also be forbidden under a major reform of taxi regulations.

Only sparse details will be allowed, an NTA spokeswoman said, adding they were proposals, which are out for public consultation until the end of January.

"Having rolled out the new livery for taxis over the past year, we're now in a position that all taxi vehicles can look cleaner with less messaging," she said.

"The only messaging that's required is the roof sign and door sign with the registration number, and a sign to say if they accept payment by debit or credit card."

Only "contact details", understood to be a phone number, can be present on a roof sign. The name of the company or a logo will not be allowed.

The move means that all advertising, including that for taxi app Hailo, will be banned from 2015.

Hailo, which allows customers to book taxis through a dedicated app, said it would not comment on the proposals but would respond when they were finalised.

The move to ban advertising was criticised by the Irish Taxi Drivers' Federation. Spokesman John Ussher said that drivers could lose as much as €1,000 a year if the measure was introduced.

"Things are very difficult in the taxi industry and if anything can generate an income for taxi drivers it should be catered for," he said.

The regulations are at www.nationaltransport.ie

Irish Independent

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