THE size of the average Irish television is increasing, as manufacturers switch resources into models 50 inches and over.
Electronics giants at the Consumer Electronics Show (CES) in Las Vegas said they were shifting production to larger, higher resolution screens with models from 85 inches to 105 inches on display from exhibitors such as Sony, Samsung, LG and Panasonic.
Industry data shows that of the 450,000 televisions sold in Ireland each year, the most common sets purchased remain 32-inch and 40-inch models. However, these categories are in decline, said Craig Cunningham, an executive with Panasonic UK.
"Units of 46 inches and over are growing much faster," Mr Cunningham said.
"We expect to see that continue for 2014. People seem to be opting for larger screens because they're much slimmer now and take up less space, especially when wall-mounted."
But the new super-tellies could create problems for those with smaller living rooms. Experts recommend a seating position away from the TV set of two and half times the size of the television's diameter. In the case of an 85-inch model, that would measure almost 20 feet.
Meanwhile, it was a good day for Irish firms at CES with Louth-based 3D printing firm MCor, confirming that they were closing in on a new round of funding worth up to €15m.
MCor co-founder and chief executive Conor MacCormack said that the firm was currently "flying".
The CES is expected to attract 150,000 people from the world's biggest technology companies.