Straight from the horse's mouth -- popular show to rein in 80,000 visitors and €40m
Published 22/07/2011 | 05:00
ONE of the highlights of the summer, the Dublin Horse Show, is expected to generate more than €40m this year.
Some 80,000 people are expected to flock to the Royal Dublin Society (RDS) for the show, which runs from August 3-7.
The annual event was launched at a sodden RDS yesterday, but organisers are hopeful this year's show will be bathed in sunshine.
According to chief executive of the RDS Michael Duffy, the attraction of the event for exhibitors and visitors has not waned despite the economic downturn, and advance bookings are running on a par with last year.
A recent report revealed the show generated €42m last year, and this is expected to be repeated this year, with overseas visitors expected to spend in the region of €3m.
The show has an overall prize fund of €940,000 and more than 15 international jumping competitions, 30 national jumping competitions and 87 show classes.
And for followers of fashion, Brendan Courtney and Sharon Corr are set to judge this year's Ladies' Day -- one of the country's most hotly contested competitions with a prize of €10,000 -- which will be held on Thursday, August 4.
Tickets for this year's show are priced in line with last year at €21 for general admission and €54 for a family ticket.