Specsavers tops list of payouts for eye tests
Published 13/10/2011 | 05:00
TEN Specsavers stores around the country last year scooped the largest payments from a state-subsidised scheme for eyecare, highlighting the power of its multimillion euro advertising campaigns.
The opticians' chain topped the list for payouts under the scheme which provides free eye tests for people covered by PRSI.
The highest payout went to Tallaght Specsavers in the Square shopping centre in Tallaght, Dublin, which received €180,749. It was followed by the Specsavers store in the GPO arcade in Dublin city centre, which received €125,650, and Specsavers in Cork, which was paid €118,894.
Seven of its other stores in locations in Galway, Dublin, Limerick and in Wilton, Cork, received between €82,931 and €111,382, according to figures obtained by the Irish Independent.
The dominance of the chain, which operates its stores on a franchise basis, comes after it celebrated its 20th anniversary in Ireland earlier this year.
There are 39 Specsavers stores around the country and all benefit from its big marketing campaigns, including television advertisements with the famous tagline, "should have gone to Specsavers".
Specsavers was founded by Doug and Dame Mary Perkins in the UK in 1984, and the couple now rank among Britain's wealthiest families.