I'VE created a monster, roysh.
He's the man who cracked a satirical whip at Ireland self-obsessed Celtic cubs.
But for the creator of D4 rugby jock Ross O'Carroll Kelly, the snappy spoof has taken on a life on its own -- and spawned a bundle of 'Rosser' wannabes.
Former Sunday Tribune sports writer Paul Howard yesterday admitted he worries about the influence the Foxrock lothario has had on young readers.
The writer -- who describes his own roots as being "as working class as curry sauce and processed cheese slices" -- says that over the years he has realised the power his character has.
"A teacher rang the Tribune from a south Dublin school about two years ago complaining that I should be careful what I write about because it was influencing students.
"We had run a storyline where Ross and his friends drive through Tallaght shouting "Affluence" out of his father's beamer."
"And, apparently, three of her students had done the exact same thing. But this time they were throwing €5 notes out of the window," the author laughed.
"The thing about it is they are out there and some of the things that people do are beyond satire.
"I was down in Galway last year and I heard of two affluent women who were tearing their hair out in a motor showroom, arguing about who was going to get the first 07 G plate.
"I also heard that around the All-Ireland they were running buses from Croke Park directly back to D4, so you wouldn't have to drink on the Northside."
The man who placed the words 'Roysh' and 'Heino' in the Irish vocabulary is, however, unsure if Ireland's favourite snob will show up on the silver screen.
At the moment he is just happy to see his creation finally treading the boards at the Olympia Theatre from Thursday 8 to Saturday 17.
The stage version entitled 'The Last Days of the Celtic Tiger' will feature Ross left penniless and alone thanks to "getting caught conkers deep in the family nanny".
And it will finally showcase the face of "The ROCK -- O'Carroll-Kelly" and his estranged wife Sorcha -- in the form of Rory Nolan and Lisa Lambe.
Our picture shows Rory Nolan, who will play Ross, at the exclusive Ice Bar in The Four Seasons Hotel, Dublin, with co-stars Rory Keenan (Ronan) and Lisa Lambe (Sorcha).