FOOD dating websites and smart fridges are going to change the way we eat.
Increasing smartphone use will also mean that consumers share their latest food and drink purchases with friends.
Already, Pepsi has vending machines which allow you buy a drink for your friends remotely.
Tesco in Gatwick Airport has a novel system, allowing flyers to scan grocery barcodes on their phone to place an online order that'll be waiting for them when they get home.
And soon many homes will have a high-tech smartfridge which tells you when the food is about to go off.
Bord Bia Insight and Innovation specialist Grace Binchy highlighted the massive shifts in consumer purchasing habits driven by technology and the quest for a healthier, more convenient lifestyle. Ms Binchy was speaking at the Savour Kilkenny Food Camp conference over the weekend.
Technology facilitates people's interest and allows them do detailed research quickly with apps they can take shopping with them.
Health-conscious consumers might carry 'Shroomies', which lists nutritional information for 92,000 food items.
"While people have to watch their spending they are able to manage their purchasing decisions better than ever before and do research on the spot to meet their needs for convenience or health or whatever interests them," said Ms Binchy.