Sky customers facing price hikes
Published 23/07/2010 | 05:00
SKY TV customers are to be hit with sizeable increases in what they pay for satellite movie and sports packages.
Top-tier packages for those taking dual sports and movie channels will rise by €3 from €63 to €66 and €73 to €76.
The new price structure will see the basic package increase by €1 to €23 per month while the cost of a dual movies subscription will rise by €1 to €51 per month.
Sky said yesterday its customers will be charged between 2pc and 5pc more for most TV services from entry-level to its top-tier packages.
The prices hikes are expected to come into effect from September. Sky customers will be informed by post from this morning.
Cable TV provider UPC said that despite Sky's price hikes, it had no plans to increase its prices at this time but did not rule out a price hike in the future.
"As a re-seller of Sky premium packages, UPC has not been informed of any changes in costs as charged by Sky to UPC at this point and therefore has no confirmed plans to change our retail pricing.
"However, if in the event Sky informs us of a change in their costs, we would review if we need to pass any increases onto our customers," a UPC spokesman said.
At the beginning of July, the Irish Independent revealed that Sky would increase the monthly payments for its Sky Sports packages by between 5.5pc and 8pc to €40 and €55 respectively.
The price rises are believed to be part of a bid to recoup some of the capital the broadcaster outlaid in the form of increased spending on television rights for various events as well as investment relating to new high-definition (HD) and 3D television.
The company paid nearly €2bn last year for the rights to air English Premier League matches for the next three years, which included the rights to a new football package they had not previously held.
It is also thought that the running costs relating to Sky's movie channels may have increased as well while the company is in the midst of launching most of its channels in HD.
Sky Sports News is the latest station to move to HD.
Despite the increase in prices, it appears that the broadcaster does not expect to lose ground to cable providers.
"We're making these changes so that we can continue to invest in our products and on-screen offering for our customers," a Sky spokesman said.
"This season we'll be offering the Ryder Cup and golf from around the world as well as the Premier League and the Heineken Cup."
Sky traditionally reviews its prices every summer and any price change is usually instigated on September 1.