Ryanair breaks own record as over 10 million fly during July
Sky's the limit
Published 06/08/2015 | 02:30
Ryanair carried a record 10.1 million passengers in July as it almost filled all its flights during the month.
The bumper summer flights also put the airline on track to meet its target of carrying 103 million passengers in the 12 months to the end of next March.
Ryanair, headed by chief executive Michael O'Leary, said its planes were 95pc full during July as the holiday season got into full swing.
The carrier has been adding new jets to its fleet as part of multi-billion-euro orders with US aircraft maker Boeing. It is using those to expand its footprint and flight frequencies across Europe, as well as targeting new markets.
Ryanair's chief marketing officer Kenny Jacobs claimed that the large passenger numbers were a result of its 'Always Getting Better' campaign.
Ryanair also said that the number of passengers carried is the most international passengers ever carried by an airline in a single month.
Most of Ryanair's traffic is international, rather than domestic, as it criss-crosses Europe and north Africa.
The world's biggest airline, Delta, carried 19 million passengers last month on its mainline services. That included almost 10.3 million domestic US passengers and 8.7 million international passengers.
Over the past couple of years, Ryanair has been revamping its customer service and aircraft, as well as lowering or cutting punitive charges and targeting families and business travellers.
This autumn, it will launch a new website, introduce a new in-flight menu and uniforms for staff and cut more charges.
Mr O'Leary said last week that he also wants to have a fare-comparison feature on the Ryanair website by October.
He has written to the bosses of IAG, Air France-KLM, EasyJet and Lufthansa in an effort to persuade them to take part in the initiative, which would see all of them carry fare-comparison tools on their websites.
Mr O'Leary said last week that he expected a response from those chief executives, including Willie Walsh, within days. However, a Ryanair spokesman confirmed yesterday that replies had not yet been received from any of the other airline bosses.
Ryanair is also expected to increase capacity at Dublin Airport this winter as IAG completes its takeover of Aer Lingus in coming weeks.
That will be another boost for the airport, which is set for its busiest year ever. An international airports group, ACI Europe, yesterday confirmed that Dublin is one of the fastest-growing airports in Europe.
ACI said that passenger traffic at Dublin jumped 15.1pc in the first half of 2015. That compares to an average rise of 4.5pc across Europe.
In June, Dublin Airport's passenger traffic rose 18pc to just under 2.5 million as it benefited from a surge in transatlantic and other services. Dublin was the sixteenth-busiest airport in Europe in June, just behind Copenhagen and Paris Orly.
"Our passenger numbers have grown very strongly in the first six months of this year, and we're outperforming almost all of our European peers," said Dublin Airport's managing director Vincent Harrison.