RNLI campaign aims to halve water-related deaths by 2024
Rescue charity, the RNLI, has unveiled a hard-hitting safety campaign aimed at halving the number of people who die in Irish waters each year.
A total of 55 people lost their lives in water-related tragedies in Ireland last year.
While that represents a decline on the record 120 people drowned during the scorching summers of 2012/2013, the average over eight years remains high at 59 people each year - more than the number of pedestrian and cyclists who lose their lives on Irish roads each year.
The RNLI said its 'Respect the Water' campaign aims to halve the number of water-related deaths by 2024. It comes just a week after three people - Barry Ryan (51), Barry Davis Ryan (20) and Niamh O'Connor (20) drowned in Co Cork.