THERE is one main reason that of 22 Irish dancers in Moya Doherty's new music and dance spectacular Heartbeat of Home, only two are native born and bred.
When Riverdance decided to cast for its new production, launching in Dublin next week, it turned to the internet for an online audition process.
"The decision was made by someone one day, why not see what is out there – and we did," said the Riverdance co-founder.
The result was 2.5 million hits on the Riverdance website and a flood of video posts from around the world back to the production team.
"The whole world came to us in our offices in Capel Street and we watched those videos over a three-week period," she said.
It was a marriage of creativity, culture and technology that would sit well with a new Masters programme that Ms Doherty helped to launch at Trinity College Dublin yesterday.
Trinity has partnered with Goldsmiths, University of London for the MPhil in Creative and Cultural Entrepreneurship, the first postgraduate course of its kind ever to be launched here.
The aim is to encourage and support creative entrepreneurship in keeping with a key component of the new Government strategy of helping arts organisations to build business capacity.
"This will bring together cultural, social and commercial entrepreneurship in a single location in association with the professional and academic expertise of Trinity and Goldsmiths," said Trinity Provost Dr Patrick Prendergast.