IT was a deal that was too good to be true – a 51-inch plasma television for just €6.49.
But an online retailer has disappointed bargain hunters after it announced that it would not be honouring hundreds of orders for the cut-price TV after an error saw the wrong price placed on the website.
Rather than costing €6.49, excluding VAT, the Samsung 51-inch 3D plasma TV actually costs a much less wallet-friendly €649 plus VAT.
In a statement, retailer Viking said it was entitled to cancel any order if the web page contained errors – including mistakes in relation to a product description or price.
"Viking is unable to fulfil orders placed for the television at the incorrect price. Customers who placed an order for the television will automatically be given a full refund."
News of the 'bargain' spread like wildfire on Twitter and Facebook and many people bought multiple televisions in the hope of sharing them among family and friends or selling them on.
Colin McCarthy, from Cork, bought 13 of the televisions for a total of €115, including delivery, at 10.30pm on Sunday after a friend sent him a link to vikingdirect.ie. He received emails from Viking confirming his order and planned to give the TVs to his friends.
He told RTE's 'Liveline' that two of his friends bought another six of the televisions each.
"It's the first time I've seen a bargain like that."