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Saturday 23 August 2014

Radio show was €5m cash cow for RTE

Ken Sweeney Entertainment Reporter

Published 01/05/2010 | 05:00

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GERRY Ryan's untimely death sent shockwaves through Montrose yesterday as his RTE colleagues tried to come to terms with the loss of one of the station's biggest stars.

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One of RTE's top personalities, Pat Kenny, summed up the feeling of shock: "He was just so larger than life. Gerry pushed back the boundaries in RTE and 2fm.

"In the case of 2fm, it was a pop station organised in a civil service manner before Gerry got going.

"I just don't know how Gerry can be replaced by RTE. In fact, I know Gerry Ryan can't be replaced," the broadcaster told the Irish Independent.

In the longer term, the sudden passing of Ryan will have huge financial implications for RTE.

According to a leading advertising buyer, his five-day a week 2fm radio show brought in up to €5.4m for the station each year.

Craig Farrell, managing director of Starcom -- a company that plans and buys media on behalf of clients, including the National Lottery and AIB -- said last night: "Gerry Ryan commanded the highest advertising rates on 2fm. You would be paying €900 for a 30-second slot on 'The Gerry Ryan Show'. When you add up the add breaks, you're taking about RTE making as much as €27,000 in advertising every day."

With more then 300,000 listeners per day in the latest JNLR figures, Ryan's programme was the flagship show of 2fm.

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