Race is on for Ladies' Day crown
The chase will be on at the RDS today, but it's a coveted fashion title as opposed to an equestrian rosette that hundreds of women will be chasing on the sacred turf of the Ballsbridge showgrounds.
Over 670 women registered to enter the Dundrum Town Centre Ladies' Day 'Best Dressed' competition last August and the award went to Maynooth designer, Laura Jane Holton, who looked chic in a self-designed monochrome outfit.
Registration for this year's competition starts at 11.30am beside the Band Lawn inside the RDS show grounds and judging begins at 12 noon, with the winner announced late in the afternoon.
TV3 presenter Laura Woods flew in from her family holiday yesterday to take up the role of MC and she will introduce every finalist and interview the two style judges - blogger Louise O'Reilly and Bairbre Power, Fashion Editor of the Irish Independent.
Dundrum Town Centre is the title sponsor of Ladies' Day for the second year running and Michael Duffy, chief executive of the RDS, described it as "a strong partnership that complements both parties and we are looking forward to a day full of fashion, style and fun for all."
The 'Best Dressed Lady' will take home a €10,000 voucher for Dundrum Town Centre.
Great Lengths, the leading premium hair extensions brand, is sponsoring the 'Most Creative Hat' and the winner will walk away with €1,000 worth of Great Lengths hair extensions, expertly applied by one of the country's leading hair stylists, plus a €1,000 voucher for the 5-star Europe Hotel & Resort in Killarney, Co Kerry.