Price cuts fail to stem shopping flow North
Published 13/11/2010 | 05:00
CROSS-border shopping hasn't gone away despite government tax cuts aimed at staunching the northward flow of consumers.
New figures from the Central Statistics Office reveal people spent €418m on shopping trips in the 12 months to April 2010, nearly as much as the €435m spent a year earlier when the trade was at its height.
However, consumers have become less willing to travel far for bargains.
The proportion of households in Dublin travelling north dropped from 21pc to 16pc, whereas for those living in the border region it increased from 41pc to 43pc.
Overall, the total number of households shopping across the Border fell from 16pc to 14pc. But though fewer households were shopping up north, their trips were more frequent .
On average households spent €274 on their shopping trips to Northern Ireland, which the CSO noted was not significantly different to the €286 spent the previous year.
However, Retail Ireland, which represents shops, said that cross- border shopping was not nearly as big a phenomenon as it was this time last year when the tailbacks stretched for miles.
Retail Ireland Director Torlach Denihan said a weaker sterling and price cuts in the Republic had had an impact.