Thursday 21 September 2017

Presidential pint of plain worth millions to Guinness

Anne-Marie Walsh

Diageo will savour a tasty multi-million euro profit after US President Barack Obama knocked back a pint of the black stuff in his ancestors' local.

The drinks company could possibly cancel its advertising budget for this year due to the priceless publicity it will get after Mr Obama knocked back a pint of plain in Ollie Hayes' bar in Moneygall.

Not only did he sample the country's trademark brew, but he described it as "delicious".

Dublin Chamber of Commerce has estimated that global publicity for Queen Elizabeth's and Mr Obama's visits could be worth as much as €150m in advertising for the country.

Mr Obama, whose favourite brew is the Chicago-made Goose Island 312 ale, first tried Guinness at Shannon Airport on the way to Afghanistan.

He told bar staff it tasted so good he believed they were "keeping all the best stuff" there, while First Lady Michelle Obama also made good headway with her lady-like half-pint.

The heads had barely settled on their pints when photos and footage of the couple sampling the stout went all over the internet.

Honour

The massive publicity boost comes just days after footage of the queen and Prince Philip watching a master brewer pulling the perfect pint was broadcast around the world.

"It is a real honour that he chose to savour a pint of Guinness as part of his journey back to Irish roots, which truly marks an occasion that will be remembered by people all over the world for generations to come," Diageo Ireland managing director John Kennedy said.

A special delivery of a keg of Guinness was made earlier this week by the Guinness master brewer, Fergal Murray, in anticipation of the Mr Obama's visit.

"We have been waiting in hope for this very day, and I can say that it is without doubt one of the proudest days of my life," said publican Ollie Hayes.

"It's not every day that the US president drops by our bar for a pint of Guinness. It really is a remarkable day for Moneygall."

Irish Independent Supplement

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