Labour can't catch a break as three times more people choose World Cup over leadership debate
THE Labour party's poor polling performance has now transferred to poor TV ratings.
The party's two leadership contenders, Joan Burton and Alex White, went head-to-head on Thursday night's Prime Time programme.
However it appears the public are not more likely to choose Labour on TV than at the ballot box - with just 192,000 viewers tuning in.
This is compared with a massive 533,700 people who tuned in for the opening night of the 2014 World Cup.
Brazil beat Croatia 3-1 in the opening match of the tournament.
The figures mean that just 13pc of the available audience tuned in to Prime Time - or just one in eight viewers.
The two candidates are taking part in several hustings over the coming weeks as they attempt to win the Labour Party leadership.
Eamon Gilmore resigned as leader of the party in the aftermath of disastrous Local and European election results.
The party failed to return one MEP in any European constituency in the country.
Joan Burton is currently the runaway bookies favourite to take over as leader.
Four candidates have entered the race to take over as deputy leader.
Counting will begin to determine the leadership when polling closes at noon on July 4th.