Playboy to hit city for 50th birthday bash
Canadian gaming billionaire Calvin Ayre -- motto: "Gamblin', drinkin' and carryin' on" -- is hosting a massive party in Dublin to celebrate his 50th birthday this week.
And a team of workers was this weekend transforming the CHQ building in the Dublin Docklands with the theme 'Seven Deadly sins'.
Old-style fairground games, antique slot machines and dancer's pedestals were being installed in the CHQ basement yesterday.
Playboy magazine described last year's launch party of Calvinayre.com in Prague as "a surreal party with a bizarre mix of post-apocalyptic characters, statuesque European models, midgets and live pigs".
It's still unclear if the billionaire playboy, who counts Paris Hilton among his friends and who will be 50 on Wednesday, will be attending the party himself.
But he is using the no expense-spared birthday bash to promote his online gaming company -- and there are reports that he is recruiting 200 models for the night.
Ayre is one of the world's most eligible bachelors and was the subject of a six-page feature article in Playboy magazine earlier this year.
The son of a pig farmer from Saskatchewan, he made his money establishing the Bodog brand 16 years ago, which he set up after he sold everything he owned to make up $10,000 seed capital.
His online gaming empire is based in the Carribean but the flamboyant Canadian enjoys his wealth and his bachelor status all over the world.
On a whim, he recently decided to sponsor Scottish Division Two football club Ayr United because he shares a name with the club and believes his ancestors came from that part of Scotland.
He admitted that the price he paid to sponsor the club shirts was "about the same as my bar tab from the Monte Carlo grand prix last year".
The party at the CHQ coincides with the iGaming Super Show, which begins at the RDS on Tuesday with more than 2,500 delegates from the online gaming industry expected to attend.