Pinergy ads starring O'Connell banned for 'misleading' viewers
IRELAND rugby captain Paul O'Connell's high-profile television advertisements for 'pay-as-you-go electricity' have been banned by the Advertising Standards Authority for being 'misleading'.
The advertisements tell viewers that "Pinergy lets you control your electricity costs as you go. So you can decide how much you spend and when", with text on-screen stating: "Conditions and standard text rates apply."
The ASAI ordered that the ads are not to appear again in the current format following a complaint that they were "misleading" since they did not refer to the daily standing charge and government levy that consumers must pay, though the charges were referenced on Pinergy's website.
Meanwhile, O2 mobile services received two complaints for "misleading" advertising for their Freedom Talk offer for "unlimited calls or loads of data". The complaint was upheld in part because footnotes in the ad were not found to be large or prominent enough.
The Carphone Warehouse also got a rap on the knuckles over an ad for a TV, broadband and home phone bundle for €50 a month for six months, with a footnote saying the price would rise to €73 a month after six months.
The complainant considered the terms and conditions to be insufficient in size and not reasonably legible.
The Carphone Warehouse said it had emphasised the terms and conditions twice but the ASAI upheld the complaint.
By Nicola Anderson