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Sunday 11 December 2016

Parent group questions aim of Diageo-funded drink campaign

Published 01/04/2015 | 02:30

The purpose of the Diageo funded 'Stop Out-of-Control Drinking' campaign has been called into questioned
The purpose of the Diageo funded 'Stop Out-of-Control Drinking' campaign has been called into questioned

The president of the National Parents' Council post-primary (NPCpp) has questioned the "justification" of the controversial 'Stop Out-of-Control Drinking' campaign and said he is unsure of what the movement is hoping to achieve.

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Don Myers said he is unaware of what is "the purpose" of the Diageo funded anti-drinking campaign, which has been embroiled in controversy since its inception last month.

The initiative, which has received €1m in funding from the drinks giant, has had four resignations from its board since it was launched in February.

Mr Myers yesterday said there are "questions to be asked of" why Diageo is "pumping so much into" this campaign.

They had a representative on the board until last week, when the head of Diageo Ireland, David Smith, resigned.

The NPCpp president said this was "without a doubt" the correct move.

"I personally wasn't asked (to join the board) and I am not aware of the organisation (NPCpp) being asked," Mr Myers said.

"I'm not sure what is actually going on there at the moment. There are drink awareness campaigns out there. I am not sure what the purpose of this one is.

"For what money is going in to it, we need to know what their goal is and what they aim to achieve. I don't think that has been highlighted enough."

He added: "I have yet to hear the accolades of what the aim or what their goal to achieve is."

Fergus Finlay, who chairs the campaign, has previously insisted that it was doing good work and that there was a need to "get real" about the drinking culture in Ireland.

Irish Independent

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