Paddy's Power job 'not a PR stunt'
Published 18/06/2011 | 05:00
BOOKMAKERS Paddy Power last night insisted their decision to give a 'Jobless Paddy' a job was not an elaborate marketing stunt.
Feilim Mac Iomaire made headlines around the world when he erected a billboard saying "Save Me From Emigration" and appealing for work.
And now -- despite turning him down for a job when he was just one of the hundreds of thousands of ordinary jobless Paddys -- the bookmakers has now given him a contract.
But last night they insisted it was not part of an elaborate plan to garner publicity.
"God's honest truth, hand on heart, it has nothing at all to do with us," Ken Robertson from the bookmakers told the Irish Independent.
"The fact that Feilim called himself 'Jobless Paddy' is certainly what put him on our radar but I can absolutely assure you it did not come from us. He bankrolled his own campaign," he said.
Mr Mac Iomaire has now signed a six-month contract with the company.
"I gave them a phone call once to see if there was anything going but they didn't have anything at the time," the 26-year-old marketing graduate said yesterday on his first day in the company's marketing department.
He said three weeks ago he was just like other young Irish graduates facing long- term unemployment.