'ONCE' the musical, which began life as a tiny budget film on the streets of Dublin, is fast turning into a financial juggernaut.
The Broadway musical adaptation has made more than $30m (€23m) since it opened in New York in March this year.
As preparations continue to bring the stage show to Dublin next February, followed by London's West End, the producers have also revealed plans to roll it out across the US from next summer.
The musical, which won eight Tony Awards in June, has had almost full houses every night at the 8,400 capacity Jacobs Theatre. The show now regularly takes in more than $1m (€780,000) every week, or about four times the original cost of the entire 2006 film.